Your product, the way they would buy it.
Twenty people from your audience, real and verified, tell you what to change before launch: the right price, the right feature, the right words.
What you get
- What changes,
- with twenty real answers
The right price
What they would really pay, according to those who should buy it. At what figure they would stop considering it. Not the price written in the plan, but the one your audience accepts.
The right features
What really matters to them and what does not. Which features they would use every day and which they would not notice: what to build first, what to postpone and what to leave out of the launch.
The right words
How they describe the problem in their own words, what convinces them and what leaves them cold. A message built on what they say, not on what we say.
Why a yes is not enough
- The business plan says yes.
- Friends say yes.
The plan written with ChatGPT says yes. ChatGPT, asked about its own plan, says yes. Close friends say yes. None of them is your customer. Twenty people from your audience, who do not know you, tell you what to change.
Three times as many
Those who say “I would buy it” usually turn out to be three times as many as those who will actually buy. A polite answer costs nothing, but it can lead you astray.
from the guide “Understanding whether someone would pay”
A survey of 50 doctors
A startup that went ahead on the strength of a survey of 50 doctors “in favour of the idea” says that decision brought it close to shutting down.
study of 16 startups, 2026
The untested initial product
When building a product costs little, the only proof left is that someone wants it.
Steve Blank, 2026
What an interview looks like
Think of a service you already pay for every month: what makes it worth that amount, for you?
“I pay 12 euros for music and I use it every day. This one I would use for two months: at 15 it is fine, at 30 I would wait to see whether it really saves me money.”
Who it is for
- Two moments,
- the same question
You are building a new product
- You have an idea or a first product, savings to invest and no paying customer yet. Before investing them, listen to twenty people who should buy it.
You run a company and are launching a product or a service
- Today's customers you know. The new product's customers you do not.
- Before the campaign, the packaging and the price list: twenty interviews with those who would buy it.
Your study
What you receive
People from the Humatic panel, 100% verified.
Document read, face matched against the document, one account per person. No bots, no generated answers, no synthetic interviews.
Reasoned summary.
The results and the reading of the study, not a list of data.
Full transcripts.
Every interview, word for word, under a code, directly on the platform.
Evidence of genuineness.
For every interview, the proof that a real person answered.
The comparison
The same depth, at a twelfth of the cost
An interview with a traditional agency
€600
public price lists 2025
An interview with Humatic
€50
participant's reward included
Find out what to change
You set the price.
You decide the reward for those who answer. The platform suggests the one best suited to the study, based on the length of the exchanges required. Here is an example.
An example
How many people
Recommended
How long the interview is
Short
8 questions · about 10 minutes
Medium
12 questions · about 15 minutes
In depth
16 questions · about 23 minutes
Reward per person, suggested
You decide: you can keep the suggestion or change it.
Your product, in two lines
E.g.: an app for people who shop on foot; I would like to know whether they would pay 5 euros a month
Your e-mail
No commitment: we read your proposal and reply with the questions, the people and the price. You pay only after confirmation.
Example chosen on the page: {persone} people, {lunghezza} interview ({dett}), suggested reward {compenso} per person.
Going deeper
Humatic's guides
capire-se-qualcuno-pagherebbe
Understanding whether someone would pay
How reliable an “I would buy it” is, the methods for pricing and the proof that counts.
trovare-persone-da-intervistare
Finding people to interview
The channels, the response rates, the rewards and how to recognise who is not being sincere.
quanto-costa-una-ricerca-di-mercato
How much market research costs
Prices by method, what you buy with 500 or 5,000 euros, the alternatives for a startup.